JERSEY SHORE – Persistent rain and cold temperatures throughout Memorial Day weekend kept crowds lighter than usual at the Jersey Shore, raising concerns about a slow start to the summer season.
Memorial Day weekend is considered the unofficial start to summer and the kickoff for many seasonal businesses. Store owner Stephanie Bogetti of S. Bogetti Jewelry in Point Pleasant Beach described this weekend as very quiet and dismal.
Bogetti said that she used the slower pace to prepare her store for the busy months ahead, and offered her dresses at half price.
“I’ve been getting my stuff ready,” Bogetti said. “I close in the winter, so this time has been helpful for my setup.”
This year’s rainy forecast threatened the seasonal kickoff, with wet and windy conditions keeping some visitors away from the beaches and boardwalks.
Avery Dravis, an employee at Uncle Louie G’s Italian Ice and Ice Cream in Point Pleasant Beach said that the business was extremely slow over the weekend due to poor weather, which significantly affected customer turnout.
Boardwalk
The parlor first opened its doors in 1959 in Brooklyn, New York and has opened several locations, according to their official website.
“I do worry about my hours and tips with this weather,” Dravis said. “I’ve been working for four hours now, and only made one dollar.”
Sophia Cardin, owner at Bay Head Cheese Shop & Bottles Too located in Bay Head, said that Memorial Day is a tradition for their store.
They first opened its doors on Memorial Day in 1971. Cardin said they always hope for a busier crowd, but try and be positive when the weather takes over.
Cardin said that the most important thing for businesses during bad weather is foot traffic.
“I just keep reminding everyone to keep a positive vibe,” Cardin said. “Rainy May means beautiful hydrangeas!”
