Lakewood BlueClaws Unveil New Name: Jersey Shore BlueClaws

Photo by Alyssa Riccardi

  JERSEY SHORE – The BlueClaws announced Wednesday night that the team will be officially rebranding and changing their name to the “Jersey Shore BlueClaws.”

  The re-branding included a new set of logos, on-field caps, and an all-new Jersey Shore BlueClaws home white jersey.

  “This is truly a banner day for the BlueClaws and the Jersey Shore,” said Art Matin, managing partner of Shore Town Baseball, the partnership that operates the BlueClaws. “Shore Town Baseball has added a mini golf course, boardwalk game area, and Biergarten to FirstEnergy Park over the last several seasons to help bring the ‘Shore feeling’ to the ballpark. The Jersey Shore BlueClaws is the natural next step. We couldn’t be more excited.”

  BlueClaws team president Joe Ricciutti stated “The Jersey Shore is an amazing place to work and to raise a family. The BlueClaws are proud to play a role in the fabric of the Shore’s vibrant community. We can’t wait for Opening Night.”

  After the new name was revealed, banners were displayed on the side of Asbury Park’s historic Convention Hall showing the team’s new logos.

  “Seeing these new logos adorn an iconic building like Convention Hall was the perfect kickoff for this exciting new time in the histories of the BlueClaws and the Jersey Shore,” said Ricciutti.

  The idea to re-brand the team started to develop back in January when Brandiose’s Jason Klein and Casey White visited the Jersey Shore. They took in the stories and history of the Jersey Shore and wanted to use those ideas to revamp the team’s overall brand.

Photo courtesy Jersey Shore BlueClaws

  “The BlueClaws have big plans for fans at the Jersey Shore,” said Klein. “Our goal is to integrate Jersey Shore folklore in the BlueClaws brand, and to create the most legendary entertainment experience in the region.”

  The new look consists of a blue crab surfing and boogie boarding with updated lettering inspired by lettering seen on Jersey Shore boardwalks.

  The design team chose Phillies Red, Dark Atlantic Blue, Crab Blue and Golden Yellow to make up the club’s new official colors, wanting to have the colors be representative of the shore.

  The team now had four new logos that will be represented on their on-field caps and will be worn by the team beginning in 2021. The new logos includes:

  • Surfing Crab, which will be the club’s home hat, a red cap with a red brim.
  • Crab Emblem, the crab is navy blue with baseball seams and is on a baby-blue cap with a red brim.
  • Boogie-Boarding Crab, this will be on the team’s batting practice hat, which is yellow with a navy blue brim.
  • Sunglasses Mark, having a reflection of a roller coaster and Ferris wheel on them. The sunglass logo will be on a yellow brim on a baby blue cap.

  “The BlueClaws have been a premier attraction and an asset to our Ocean County Tourism Industry for nearly 20 years. We are excited to see them expand their brand and continue their positive impact on our Jersey Shore community,” said Director Joseph H. Vicari, liaison to Ocean County Business Development & Tourism.

The new uniform was unveiled. (Photo by Alyssa Riccardi)

  “We’re looking forward to the BlueClaws becoming the home team for the Jersey Shore. As liaison to tourism, I know our visitors will enjoy the experience of rooting for them while vacationing in our area,” said Monmouth County Freeholder Director Tom Arnone.

  Along with the new name and logos, the BlueClaws also announced that they extended their ballpark lease for an additional 10 years, continuing to call the Township of Lakewood home through 2031.

  “The BlueClaws and Township of Lakewood have been fantastic partners over the last two decades and we look forward to continuing that relationship many years into the future,” said Matin.

  The new Jersey Shore BlueClaws merchandise is now available online at