TOMS RIVER – Tastes have changed, and it’s time to hang the “Sorry, We’re Closed” sign.
“The truth is the product mix is the wrong mix for the younger crowd,” Stuart Wolf, Wolfie’s owner, told Jersey Shore Online. “I cater to basically 60 and older. That crowd diminishes, it doesn’t replenish. Pastrami is not something that younger people are eating.”
They’ve been trying to sell for two years, but today Wolfie’s in Toms River took to social media to announce they are looking for a buyer for their 199 Route 37 East location. Make an offer!
“NO! This makes me so sad! I used to have lunch with my nana and mom there first at the one next to Bradlees and then the new location on 37. I got onion rings with cheese and mom always asked for the ‘not too well done’ pickles. What a loss!” Facebook commenter Laura Eden, a Lacey Township High School graduate, wrote.
Stuart’s father opened his deli in Brick in 1968. Stuart started his own eatery, Wolfie’s, on Nov. 1, 1978, while in college.
The restaurant, which serves breakfast, lunch and dinner, has a third generation making its famous hot corned beef and hot pastrami sandwiches that started with Stuart’s father in Brick.
As far as what happens to Wolfie’s, that’s up to the future owners.
“I don’t care what they do. If they give me the little bit of money I’m asking, they can sell fireballs if they want,” Stuart Wolf said.
He said he’s only 60, so while he’ll retire from the restaurant business, he will find something else to do, though he’s not sure what.
If anyone is interested in starting their own restaurant, Stuart Wolf is available at 732-330-2575.