FREEHOLD – Freehold Raceway Mall is welcoming a wave of new openings, brand transformations, and expansions that will reshape the shopping experience heading into fall.
JD Sports is set to debut in late 2025, expanding and rebranding the current Finish Line store. The global retailer will bring a mix of athletic footwear, apparel, and accessories from brands like Nike, Adidas, Puma, and New Balance, alongside exclusive styles and limited-edition drops.
Kids Empire, a 15,000-square-foot indoor playground, will open in early 2026 next to Primark. The venue will feature climbing, slides, rides, and play zones for families, birthday parties, and group outings.
Luxury chocolatier Läderach will open in late September 2025 on the upper level near Center Court. The Swiss brand is known for its handcrafted pralines, truffles, and signature FrischSchoggi, all made in Switzerland with a focus on freshness and artisanal quality.
Qi Balance Spa is scheduled to open in fall 2025 near Dave & Buster’s, offering Swedish, deep-tissue, and hot stone massages designed to ease stress and improve wellness.
“Freehold Raceway Mall is curating a retail experience that truly reflects the needs and interests of our community,” said Frank Lucia, Senior Property Manager. “Each addition enriches the atmosphere and makes the property an even more dynamic destination.”
Other recent changes include refreshed spaces for Victoria’s Secret and PINK, the return of Francesca’s, and the opening of J.Crew Factory. Additional tenants — including DICK’S House of Sport, Dry Goods, Warby Parker, Kura Sushi, and Mango Thai — are expected soon.
For more information, visit freeholdracewaymall.com.
