BERKELEY – Imagine you’re going to play golf at the Cedar Creek Golf Course. You drive into town, and there’s a local store’s logo beneath the “Welcome To Berkeley Township” sign. You turn in to Veterans Park, and drive past the bandshell, that is named after another local business. You pick up your golf score card, and there’s an ad on it.
These are some of the options that township officials are considering. At the most recent Township Council meeting, the council agreed to request proposals for recreation sponsorship. Buildings, events, and the naming rights to the summer concert series could be attached to an advertiser.
“Each year, it gets harder and harder to raise funds,” Mayor Carmen Amato said. “We have to get creative for alternate revenue.”
Councilman Angelo Guadagno said he’s been to other locations in the state where there are ads on the side of golf carts, and in parking spots. Even the markers on the golf course have ads.
Councilman Thomas Grosse, a Toms River police officer, wanted to make sure that there would never be ads on police vehicles, which he has seen elsewhere.