FREEHOLD — Global pop culture retailer POP MART will open a new location at Freehold Raceway Mall, marking its second store in New Jersey and expanding its presence in the Garden State.
Founded in 2010, POP MART has grown into an international brand known for its collectible blind boxes and popular character collaborations, including LABUBU. The company says its mission is to “light up passion and bring joy,” offering shoppers an experience built around art, entertainment and collectible toys.
The Freehold Raceway Mall store, set to open in March, will feature a colorful, interactive layout aimed at both dedicated collectors and casual shoppers. Company officials say the space is designed to encourage exploration and discovery through its lineup of limited-edition figures and themed collections.
POP MART continues to expand across the United States, operating more than 120 automated “Robo Shops” and over 65 traditional retail stores nationwide. Worldwide, the company has opened more than 550 stores and over 2,500 Robo Shops in more than 20 countries and regions. Its products are also available in more than 90 countries through cross-border e-commerce platforms.
“POP MART brings a unique blend of art, entertainment and collectability that resonates with today’s culture-driven consumers,” said Frank Lucia, senior property manager at Freehold Raceway Mall. “Their innovative approach to retail creates an engaging shopping experience that perfectly complements our center’s vibrant mix of brands. We’re excited to welcome POP MART to Freehold Raceway Mall and introduce this dynamic brand to our community.”
The upcoming opening reflects POP MART’s continued push into the U.S. market, offering local shoppers access to its expanding universe of characters and creative collaborations.
More information is available at popmart.com/us and freeholdracewaymall.com/Directory/Details/869957.
