
LAVALLETTE — After dedicating much of his life to helping people through their darkest moments, longtime firefighter John Keating is now receiving support from the community as his family mourns the sudden death of his wife, Ursula.
Ursula Keating, 56, of Toms River, was killed Sept. 19 when a vehicle crashed into an outdoor dining area at Meg’s Grill in Lavallette. The couple celebrated their 25th wedding anniversary this year.
Friends have created an online Give InKind campaign called “Keating Family” to assist the family as they cope with the tragedy. Organizer Robert Baran described John Keating and his family as devoted public servants who have spent decades answering calls for help.
Keating has served his community in numerous roles, including police officer, fire chief, emergency medical technician, career firefighter and fire instructor. He currently leads the Silverton Volunteer Fire Company in Toms River, where he also serves as an EMT.
Baran is asking residents to return the support Keating has provided to countless families throughout his career. Contributions of any amount are appreciated, according to the campaign.
The fatal crash occurred at about 11:12 a.m. outside Meg’s Grill on Grand Central Avenue, Lavallette police said.
Investigators said a 93-year-old Lavallette woman was trying to park a 2014 Buick Encore in front of the restaurant when she apparently stepped on the accelerator instead of the brake. The SUV entered the outdoor seating area before hitting the building.
Seven customers were injured and taken to area hospitals. Ursula Keating died from her injuries. The driver was treated for minor injuries.
Authorities have not announced any charges. The cause of the crash remains under investigation.
Keating joined the Silverton Volunteer Fire Company 15 years ago and has earned life-member status. His emergency service career began long before his arrival in Toms River.
He previously spent 25 years with the Garfield Fire Department and held leadership positions during his firefighting career. Keating also served with the Garfield Police Department, retiring at the rank of lieutenant.
His commitment to emergency service extends across three generations. A Toms River Board of Fire Commissioners profile described how Keating began volunteering beside his father and later saw his son, Colin, follow the same path.
Keating said watching firefighters make a difference for people facing emergencies inspired him to serve. He continues to share his experience by training newer firefighters as an instructor.
Now, fellow first responders and community members are coming together for a family that has spent generations caring for others.





